Summer's Eve
Ultimate Odor Protection

Challenge
Summer's Eve needed help launching a new feminine care product line, Ultimate Odor Protection. They needed to win the target audience, reach into a younger demographic, and capture attention on Walmart shelves, OTT, and broadcast. So, we launched a made-in-house campaign featuring everyday women (including ourselves) as the hand talent, actor, and VO.

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There’s no shortage of skincare, or skin care products. But what about care for down there? To highlight the all new Summer’s Eve Ultimate Odor Protection line, we created a product focused video that highlights these products as an essential part of the self-care routine.

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Production Approach

To highlight the newness and unique offering of the product itself, we filmed this spot leveraging a signature move—an ant’s eye POV style fly-through of hygiene and personal care items, via a robotic arm, that puts the viewer’s and camera’s focus on the product itself. 

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