Heluva Good! Dip
Summer & Holiday

The Challenge​

Heluva Good! Had one heluva launch, which meant it was time to keep the momentum going. We built upon our campaign theme, of irresistibility, and the willingness to do anything to get this delicious dip. We brought this campaign life with on-set rigs that pulled our characters towards the dip, our sonic branding ringing out as a siren call summoning our characters to take a scoop.  

 

Result

Heluva Good! remained the #1 brand of refrigerated dairy dip (in units) and the #3 fastest growing dip brand in America, remaining #1 in New England. 

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